DEC visits Shanghai
Held on 28th and 29th May in Shanghai was the second round of Game Connection Asia. Present at the fair were representatives of the Digital Entertainment Cluster, another – besides the Digital Dragons Festival – initiative of the Kraków Technology Park (KTP) in direct support of the games sector.
The KTP has been long and actively involved in the promotion and support of the sector. The Kraków park is the organiser of the Digital Dragons European Games Festival, most important business event in digital entertainment sector not only in Poland, but throughout Central and Eastern Europe. “We found the success of the first rounds of the Digital Dragons, especially in this year, an impulse to establish the Digital Entertainment Cluster (DEC) gathering the most notable games companies in our region,” said Wiesława Kornaś-Kita, CEO of the Kraków Technology Park. “We realised that this sector of entertainment turned into a true and valid art. Today, games rank at par with movie and the best of multimedia productions. Moreover, they have become an essential element of our daily life. For many companies, the setting up of the Digital Entertainment cluster will be an opportunity for better promotion and access to foreign markets. Acting together, you always operate more efficiently than single-handedly in such a difficult and demanding market.”
“The very idea of supporting the industry emerged more or less 18 months ago, when the Innovation broker as a tool for effective development of the system of Małopolska’s modern economy programme was being amended. It was then that – instead of seeking for a comprehensive model of technology transfer between science and business, we decided to focus additionally on a single sector. This proved a bull’s eye.” Jacek Krupa, Member of the Board of Małopolska Region commented.
“I am convinced that companies close to the games sector can only benefit from this type of cooperation”, added Michał Bobrowski, Managing Director at GRY-Online SA and a member of the DEC Council. “Thanks to the direct support of the KTP, we could not only participate in the Game Connection Asia but also visit and meet representatives of chief games producers and distributors in this market. For reasons of cultural nature, face-to-face meetings are practically the only way of starting successful business cooperation with the East.”
“From the perspective we have as the leader of the cluster, the visit in Shanghai was very fruitful,” Wiesława Kornaś-Kita remarks. “The companies we support set up important business contacts, and we held a number of successful talks with potential partners of next year’s Digital Dragons. It is worth adding that an increasing number of governmental institutions perceive the potential of the market. The Trade and Investment Promotion Section of the Ministry of Economy proved especially helpful, as they organised for us meetings with leading Chinese publishers and producers. In a word: we’re returning from China with a sense of achievement, and plenty of new ideas and contacts.”
Polish developers find the Chinese games market a very tasty morsel. They only need to accept the fact that the local gamers are concentrated almost entirely on the Free2Play model, and any game entering the market must go through a very thorough process of scrutiny and verification.
Furthermore, Polish companies may look for opportunities for doing business in the Asian games market not only in trying to offer ready-made products. Their knowledge and experience can be equally well used for the modification and tweaking of Chinese games to the preferences and expectations of gamers in the United States and Europe. Daniel Miszkiel, the founder of Tap It Games, personally experienced the high demand for such services: “The contact with one of the Chinese developers set up during the Games Connection will presently translate into my first foreign contract!” he interjected.
The mission to Shanghai was the first initiative of the type organised as part of the Digital Entertainment Cluster. “The contacts and know-how gained prove that such projects are worth investing. Already now we’re planning successive missions and participation in fairs allowing efficient promotion of companies.” Wiesława Kornaś-Kita recapitulated.